About Us

Willow & Beech-Feels like Home

We are on a mission to provide you Luxury, Crafted, Unique Décor and Furniture from around the Globe.
Wilow & Beech was built on the foundation and principal that your home should be your sanctuary. A placeof refuge and self-expression to escape the everyday stresses and pressures. Somewhere you can relaxand feel most yourself.
With more and more time being spent at home, we at Willow & Beech firmly believe in the importance of ameaningful space that evokes joy. Creating a serene space will help combat everyday stress andhypervigilance.
Having a beautiful and meaningful space is part of self-care. lt is hard to slow down and destress in achaotic or cluttered space. Willow & Beech believe that less is more and investing in timeless key piecesmakes a space more meaningful and personal. For this reason, its Willow & Beech's mission to offer uniquedécor.
Founded in 2015, Willow & Beech has always had a strong emphasis on Fair Trade and supporting artisansand craftspeople both locally and from around the Globe. We are strong advocates of putting people and theplanet first.
We have many pieces that have been crafted from ethically sourced and sustainable materials. We also lovefinding one of a kind, vintage, preloved wooden décor and furniture items. This ensures you have a treasurein your home like no other. in an age where it is hard to stand out from the crowd, it has been Willow &Beech's mission to design and source unigue pieces and maintain an edge to the rest of the market.
The signature neutral colour palette and natural elements that Willow & Beech are renowned for haveintentionally been adopted for their timeless, calming characteristics to elicit a sense of peace in yourhome.
Willow & Beech founder Zoe works closelu with teams in india, indonesia and Africa to source authentic, oneof a kind decor items and furniture that are full of character that you will neyer find in a mass producedfactory made piece. Zoe has also designed and created dozens of home décor pieces and luxury textilesthat are sought after globally.
We hope you are inspired by our pieces and Willow & Beech become a part of your home sanctuary

A message from the Founder

Hi All! Thankyou for showinginterest in our products! Letmeintroduce myself... My name is Zoe and l am a mum tothree little babes.

We are a 100% Australian owned family based businessWillow & Beech is named after my two eldest kids, [you guessed it..Willow and Beech) and in September 2016 welcomed our youngestaddition, Boston to the tribe.

A bit of history...linitially completed my Diploma in Interior Designin 2010 while l was expecting my first baby [Willow]. She arrived inDecember 2010.My career went on hold so that l could focus on thejob lloved, being a mum, and 16 months after having Willow,lwelcomed my son, Beech, in April 2012. First and foremost l was astay at home mum but l picked up some contracts with some localbuilders as their Interior Designer as well as large commercialprojects.

I still dabble in Interior Design and Colour Consulting but l found mypassion was in the home decor items so in 2014 l began sourcingsuppliers and ordering products to find items that l was passionateabout and wanted to share with others. This was a relatively slowprocess as l was being particular about the items l wanted to sellwhich ranged from handmade products made by both locals tointernationally sourced items. My business started as a hobby andwas fuelled more by passion rather than by the objective to makemoney.

."In mid 2018 our online business took off faster than lcould ever have anticipated".

By late November 2015 l opened my physical store "Willow & Beech'At that time the store was my focus and l had not yet transitioned to

online. Not long after openingl fell pregnant with baby Boston and

was so illl was unable to work.l was offered the opportunity to run

my store through a local cafe, which ljumped on so that l could take

time out through my rough pregnancy without closing the doors.

While l was having time offl continued sourcing and ordering

products daily, to both fill my store and l began ordering excess

stock to be2in my online venture.l had started gaining a following on

Instagram and felt that while l was home with two children with a

third on the way, an online store was a great way for me to expand

my business without me needing to man a store all day. By mid2016,with the support of my [patient & tech savvy partner] welaunched our online store.lt took me a while to prasp onlinemarketing and social media, but today we have such a wonderfulsupport base for our family run business.

In mid 2018 our online business took off faster than l could ever

have anticipated and l made the decision to close the store and

make our online business our focus. This also allowed a bit of work

life balance so that | could be available for mu kids

I am passionate about Handmade items and stock a large range ofgoods made by artisans as well as a range of coastal, boho, tribaland unique wooden pieces.

Since early 2018 we delved into designing our own textiles and thiswas one ofthe best decisions l ever made.

As nerve wracking as it was to launch somethingl had designed asmy own personal brand, the response was wonderful and it truly wasa turning point for Willow & Beech.0ur personal lines becamesought after globally.

Since then we have continued to design and launch textiles as wellas home decor pieces personally designed by us to continue to giveus that unique edge,

In 2019 we launched of our 'Boston Collection' [named after myyoungest... he needed a mention somewhere]Our Boston Collection is made up of carefully and individuallyselected antique and handcrafted wood pieces from India, refinishedto our specification, for our signature Willow & Beech style.This collection was one of our most popular to date and we can't waitto do it again.

Thank you for supporting our business, we look forward to assistingyou.

Zoe xx